How ironic. If you fill a room with marketers and ask them to share their life's work, a great majority of them will show you what I call "information pollution". Every time a message is thrown at me, I ask whether it leaves a positive impact or a negative net impact?
Although I can't control the ideas that flow from other people, I can forge a framework to ensure that I eliminate my own contributions to the mass of information pollution.
The easiest way to spot information pollution is to ask consumers whether a given exhibit elicits in them a sense of intrigue. If not, it should be removed from existence.
The purpose of this blog is to focus on ensuring that my impact is positive. I hope that you and I both can redesign the world around us to ensure that our footprint is net positive.
A good place to start is to think like a designer. At its core, design thinking is intended to simplify everything around you to the absolute bare essentials.
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